Adedipe who spoke on ‘Prioritising Excellent Customer Services in Insurance and Pension Businesses’ at the 6th edition of the Business Communications Conference in Lagos, said that the sectors could witness the required growth and contribute significantly to the economy if the operators embrace innovation in product development and customer service.
He emphasized what the operators in the two sectors could do to win customers and retain them and remain profitable. “When customers are complaining, therefore, don’t treat them as antagonists but take it that they are telling you they want to go elsewhere. Every customer who complains is passing a message to the operator to improve. The ones that want to go away won’t complain to you. What operators should do to win customers and retain them is to meet their needs. What they need is peace of mind, not the product you are selling.
Source: Insurance Report (insurancereport.net)
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