Experts seek digital channels to cushion COVID-19 effect on businesses

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“Nigerian businesses will sustain their digital transformation if they lead it from within, focusing on the desired outcomes and aligning with the overall strategy.” Nigeria COVID19 DigitalChannnels

Speaking during the Rand Merchant Bank Nigeria’s , Economic and Business Conference Webinar Series, tagged: “Digital Transformation: Building change into our DNA,” Chief Executive Officer, RMBN, and Regional Head of West Africa, Michael Larbie, said the COVID-19 pandemic has unfolded the need to adapt to a new world order, as most businesses have gone digital.

Contributing, the General Manager, Enterprise Marketing, MTN Nigeria, Onyinye Ikenna-Emeka, stressed the need for the government and private sector to invest more in telecoms infrastructure for digital businesses to be sustained in the long term. According to her, this means finding ways to become a value-added service provider, noting that telcos need to relook at customers’ journey, define mobile-first strategies, and move to platform services. She said the customer is at the heart of this, and the key to understanding the customer is by keeping a finger on the pulse of their data.

Founder and Chief Executive Officer, Qucoon, Yinka Daramola, maintained that digital needs must become a way of life, as businesses globally are experiencing transformations led by technology.

 

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