“If one company has a stranglehold over a certain area, it can make it hard for start-ups and smaller businesses to break into the market – and may ultimately reduce customer choice.”
The regulator said it wants to determine whether the tech giants restricted or prevented the uptake of header bidding services, which enable news publishers to sell their online advertising space to multiple buyers at the same time, rather than receiving offers individually. A Meta spokesperson said, “Meta’s non-exclusive bidding agreement with Google and the similar agreements we have with other bidding platforms, have helped to increase competition for ad placements. These business relationships enable Meta to deliver more value to advertisers and publishers, resulting in better outcomes for all. We will cooperate with both inquiries.”
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