DStv/MIPAN hold conference on cross-platform content exposure

The conference targeted at stakeholders in the marketing communications industry was themed “Cross Platform: Content and Context”, and provided industry stakeholders an opportunity to deliberate on cross-platform content exposure for efficient audience reach, engagement, and measurement.

Kholeka Maringa, Head of DStv Media Sales, Africa, in her keynote address, noted that social media is reshaping content exposure and consumption, as content now lives across a variety of platforms, which necessitated the 2024 conference.Speaking on the power of cross-platform content strategy, Maringa said “DStv service now runs on a variety of platforms like Showmax and DStv Stream,” providing extended reach and brand consistency and more opportunities for brand growth.

“For excellence of content for exposure across the platforms, advertisers need to ensure that contents adhere strictly to the ethics of advertising in Nigeria. The content must be respectful, mindful of the cultural differences of the country, respect the privacy of individuals, and uphold decency by maintaining all forms of decorum and propriety….”

This, she buttressed citing DStv and GOtv gross audience reach of 39.6 million households during the 2023 AFCON, and 93.6 social media engagements.

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