Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".
They are taking on Google Analytics, a product used by more than half of the world’s websites to understand people’s browsing habits. Saric and many others are benefitting from GDPR, a European privacy regulation introduced in 2018 to control who can access personal data. The smaller players know they are not going to overturn Google’s domination, rather their aim is to inject a bit of fairness and choice into the market.The supercharging moment for pro-privacy software developers came in 2013 when former CIA contractor Edward Snowden revealed how US security agencies were engaged in mass surveillance.
Snowden’s revelations helped to solidify support across Europe for its new privacy regulation and inspired software developers to make privacy central to their products.“You have 1,000 different dashboards and all this data, but it doesn’t help you if you don’t understand it,” says Michael Neuhauser, who launched Fair Analytics last month.
Aubry, who founded Matomo in 2007 when he was in his early 20s, remembers being in a similar position.
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