He said: “We are glad once again that a Nigerian brand emerged as the most valuable for the year. This says a lot about our tenacity and resilience as a people and our businesses, regardless of the situations around us. Even though overall, we have more multinationals, the homegrown brands gave an impressive performance.
Others in the top 10 in this annual ranking are GTBank, Airtel, Access Bank, Zenith Bank, First Bank, and Dufil Prima Foods in that order. He added that, “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as chief marketing officers and head of corporate communications and reputation managers. Second, the acknowledgment of Financial Technology as evidenced in the top 10 brands to watch in 2021 where FinTech accounted for about 50 per cent.
Meanwhile, Dangote Cement, a subsidiary of Dangote Group recently emerged as the highest corporate income taxpayer and biggest employer of labour in the country for the year 2020.
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