The Coalition Against COVID-19 a private sector-led organisation was established to assist the government combat the pandemic in the country.
In the court of public opinion, these are acts of corporate social responsibility , exemplify the ‘R’ in CSR. The recent media squabble between BUA Group, a member of the CACOVID and the leadership of the coalition on the purchase of one million doses of Astrazeneca vaccines at the cost of N1.3bn, raises the question of corporate social responsibility being a genuine act of responsibility or a marketing stunt?
Now that weeks have elapsed since the vaccines’ promised delivery date, it appears a better decision for BUA would have been not to have rushed off a press release the next day, on its contribution to the purchase of the vaccines, until all the vaccines have been purchased. It should have allowed CACOVID in its usual responsible manner to release the information to the general public as was intended with due credits given to contributors in their independent capacities.
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