Michael Ugwu is the founder and Chief Executive Officer of Freeme Digital. He tells TOFARATI IGE about running a business in the entertainment industryWhile running IROKing, the company had a main competitor, which was Spinlet. At that time, both companies were very competitive as we had both raised venture capital funding. We both signed artistes and were both very successful at disrupting the music industry in much improved ways.
So ‘Free me’ was born. I felt those artists were being caged in a way that I didn’t really approve of or appreciate, so I came up with an idea and a name that became synonymous and symbolic with my need to free artists from suboptimal contracts and be able to advise them against getting locked into unfair deals. I wanted to be able to help artistes to get their content on as many commercially viable platforms as possible and to not give out their content for free to all the blogs.
In addition to this, we distributed popular comedian, Basketmouth’s soundtrack for his sitcom, ‘Papa Benji’. Titled, ‘Yabasi’, the album has been streamed more than 15 million times since its release in November 2020.
Nigeria is finished Nigeria is dead Nigeria is gone NoNigeria ReferendumNow Before it's too late FreeNnamdiKanuNow
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