Beyonce and Adidas have finally parted ways, ending their deal with mutual consent. According to reports by sources. The partnership which spanned five years with her clothing brand Ivy Park in the process, and apparel was also run by the German base brand. The brand was launched first in 2016, as a partnership venture…Beyonce and Adidas have finally parted ways, ending their deal with mutual consent. According to reports by sources.
The brand was launched first in 2016, as a partnership venture with business veteran Sir Philip Green of Topshop. But Beyonce gained full ownership of the franchise in 2018. However, in January, she unveiled her latest collaboration with Adidas. Adidas and Ivy Park have tried to maintain relationships in business areas, but could not maintain their significant difference as it is based on their creative styles. This is the reason the two parties have seen the end in sight.
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