Attracting and managing retail investors - Punch Newspapers

The increasing complexity of picking which assets to own has put both asset managers, especially securities dealers and investors under pressure in the global capital market. It has plunged the concept of sustainable investing into the beginning of a backlash. A definitive Survey of 750 institutional investors and 10,000 retail investors by the PwC Global in 2017-2021 entitled: “Asset and wealth management revolution: Investor Perspectives – Rethinking purpose and performance” is revealing.

By characterisation, a retail investor is an individual who buys and sells stocks through a professional securities dealer. But in the current age of digitisation, some retail investors execute their trades through online brokerage platforms or other investment accounts. Although institutional investors determine the direction of the market as they control significant holdings, there are growing impacts of retail investors in equity markets.

High networth retail investors channel their transaction through brokerage accounts, and this makes it easy for them to take leverage in the form of margin. In advanced economies such as the United States, equity culture is widespread while retail investor presence is substantial. For instance, Russel 3000 US News & World Report says retail investors account for 10 per cent of daily trading on the wide-ranging US stocks index.

Retail investors have their feet of clay. Many low networth retail investors, especially in the emerging markets have no investment objectives just as they lack basic knowledge of risk tolerance and time horizon. This class of retail investors does not usually seek professional advice from securities dealers.

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