Ariana Grande announced as new face of Givenchy

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French fashion house Givenchy on Friday named pop princess Ariana Grande as the face of its fall/winter campaign, calling her

“A modern muse and the voice of a generation, Ariana has emerged as one of the most influential forces in pop culture today,” Givenchy, which is owned by the luxury goods conglomerate LVMH, said in a statement.

The announcement came one day after the fashion brand teased the reveal, posting to social media a video clip with the silhouette of a woman quickly identified as Grande thanks to her signature high, extra-long ponytail.“I am so proud to be the new face of Givenchy. It is a house I have forever admired, and to now be part of that family is such an honour,” Grande said of her first campaign for a major luxury house.

 

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