Apple is planning to launch a cheaper iPhone model in the first half of next year to help boost its sales in China and other emerging markets, according to a report that shows Apple following other tech giants competing with budget smartphone brands.The new model is seen as the successor to the iPhone SE, which Apple launched in 2016 and which has since been phased out, according to the Wednesday report from Japanese newspaper Nikkei.
DPA International described this new model as a departure for Apple, which for the longest time has relied on a strategy of staying out of the highly competitive market for inexpensive smartphones.
Source: Financial Digest (financialdigest.net)
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