Amstel Malta: Building Success Stories In The African Creative Sector

For years, the African Magic Viewers Choice Awards has celebrated outstanding talents in the African film and television industry. Often tagged the “Oscars’ of Africa”, the recognition accorded this event would be incomplete without the constant support of the show’s yearly headline sponsors, Amstel Malta. As stars and viewers prepare to watch the grand…

Describing how he separates both personalities, Debo explains that he sees “Mr Macaroni” as a fictional character” and himself as the actor channelling the role of “Daddy Wa.” With over 15 years in filmmaking, Chris loves his place behind the camera and has “never ventured” in front of the camera “and never will.”

These qualities combined not only ensure that a quality work of art is produced but also give the audience a reason to always go back to it. On a more serious note, he looks forward to what this win would do for him as a filmmaker and how it would propel him to do better things. “I was feeling a little jittery,” he admits, and while he couldn’t make it due to a production schedule at the time, he was ‘clutching the edge’ of his seat, looking over and over at the nominees and wondering,” how to go about it.”

He also admits that many people advised him to forget about remaking the classic film, “no go spoil am for us.” For new filmmakers, he leaves his final words as “put the extra effort in details, I think with that we can make a breakthrough.”Since the first edition of the AMVCAs in 2013, the premium low-sugar malt brand, Amstel Malta, has thrown its weight behind supporting this continental recognition of African excellence. And they have continued doing what they know best by once again sponsoring the week-long 8th edition of the AMVCA, which will round off celebrations today.

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