Amazon’s Prime Video streaming service will include ads beginning in early 2024, the company announced Friday, following competitors in seeking to squeeze new revenue out of the burgeoning industry.
The price of the standard Prime subscription will remain unchanged, however like on competing platforms, subscribers will be able to opt for ad-free content with an additional fee. Last year, Disney+ launched an ad-supported subscription in the United States, which is cheaper than the ad-free subscription, and then extended it to Europe. One of its main rivals, Netflix, has also launched this type of offer worldwide.
Source: News Formal (newsformal.com)
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