The launch, which took place in Victoria Island on May 7, 2022, gives a fresh perspective on breaking through in the Nigerian music industry, one of the most competitive music industries worldwide.
Adeyemi explores the arduous journey of breaking into the scene in his first major publication. The publication also features inputs from seasoned professionals in the industry with the likes of Dipo Smart, Tosin Adekeye, Dusten Truce, Jide Taiwo and Edi Lawani who wrote an introduction to the book where he stated the importance of artistes to embrace professional services in public relations.
Adeyemi began his career as an entertainment reporter and editor, covering events and publicising them across social media platforms. He later nestled in the entertainment PR. He was a social media consultant and strategist with a series of campaign successes to his name. During the lockdown in early 2020, David launched his Music PR agency, Pizzazz Media, where he and his friends consulted for emerging artistes to plan their pre and post-release campaigns. Leading the team at Pizzazz Media, he has worked with Mani Lapussh, Adeoluwa, Afrima, DJ Yin, Globe Arctic, Johni, Damilola Odedina, and others.
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