The W Initiative, home to over 12 million female customers, has launched a new TV ad campaign to create awareness on the W power loan – a product specially designed for its women-owned Businesses.
The campaign which has been unveiled on digital platforms and broadcast on TV in a series of high-profile commercials, features two lead characters: Lady W played by renowned singer Aituaje Iruobe and Tolu T played by actress and On-Air personality, Omotunde Adebowale. Both ladies seem to be at opposite ends of a string as Waje, the go-getter who jumped at the W power loan, seized the opportunity provided by Access Bank to grow her business quickly but Lolo1 kept procrastinating.
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