Against the growing incidence of cyber hooliganism and predators in the social media space, a and protect society against its abuse.
In his lecture, “Advertising Practice As Brand Communication Archery in the Age of a Rebellious Audience,” Prof. Ajilore not only drew attention to the power of the media on consumers’ purchasing preferences, but the need to “ create a balance between marketing for gains and respecting social ethics to inform and protect the vulnerable. “
“One-sided message, which is the advocacy of only the benefits and positive attributes of an advertised brand, has been shown to have limited persuasive power among educated and critical audiences,” he said. Aside this, his lecture called for the government through the Advertising Regulatory bodies to protect the vulnerable.
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