YouTube has 'launched a global effort' to prevent users from using ad blockers.
in its fight against the use of add-ons, extensions and programs that prevent it from serving ads to viewers around the world, it confirmed to Engadget. "The use of ad blockers violate YouTube's Terms of Service," a spokesperson told us. "We've launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium for an ad free experience.
YouTube started cracking down on the use of ad blockers earlier this year. It initially showed pop-ups to users telling them that it's against the website's TOS, and then it put a timer on those notifications to make sure people read it. By June, it took on a more aggressive approach and warned viewers that they wouldn't be able to play more than three videos unless they disable their ad blockers.
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