YouTube is cracking down on ad blockers. In a statement to The Verge, YouTube’s Christopher Lawton says the company has launched a “global effort” to urge people to allow ads on the platform.
YouTube is broadening its efforts to crack down on ad blockers. The platform has “launched a global effort” to encourage users to allow ads or try YouTube Premium, YouTube communications manager Christopher Lawton says in a statement provided to The Verge. If you run into YouTube’s block, you may see a notice that says “video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.” It also includes a prompt to allow ads or try YouTube Premium.
Over the past several weeks, more users with ad blockers installed have found themselves unable to watch YouTube videos, with a post from Android Authority highlighting the increase in reports. Lawton maintains that the “use of ad blockers” violates the platform’s terms of service, adding that “ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube.” YouTube has made several changes to the way ads operate on its platform this year.
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