By employing women to sell products like lamps, stoves, and even TVs that run on solar power, Frontier Markets in Rajasthan, India, is turning its customers into salespeople
Jaipur, India India is trying to bring electricity to hundreds of millions of its citizens who live off the grid. And it's trying to ensure that the power comes from clean and renewable sources.
Frontier Markets is helping to achieve both those goals in the Western desert state of Rajasthan, selling solar-powered products to hundreds of villages. The company is thriving by turning its customers into salespeople.The company employs women to sell products like lamps, stoves, and even TVs that run on solar power through a program called Solar Sahelis . Each woman is in charge of selling products to hundreds of rural households.
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