Dressbarn is closing all 650 of its stores. We visited a Dressbarn store and found clues as to why the company has been struggling in recent years.
We visited a Dressbarn store in New York's Financial District to see why Dressbarn fell behind its competitors:The name"Dressbarn" is already painfully reminiscent of a time when barns were a bigger part of the American cultural consciousness. It has aged about as well as hoedowns and black-and-white TV. The word"barn" evokes cavernous spaces filled with hay, cows, and cow pies — more giddy-up than glo-up.
Inspiration, thy name is not the display mannequins at Dressbarn. However, the store was still well-organized and fully stocked, for the most part.Black slacks as a work uniform may still be standard in some contexts, but they are definitely not as ubiquitous as they were 10 years ago.There were a lot of floral options here. I get that it's nearly summer, but these dresses felt like they were recycling the same ideas. However, this section was very well put-together.
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