Canal Street is synonymous with Manhattan’s Chinatown (via EaterNY)
It was Eric Sze, the chef behind Taiwanese restaurant 886 in the East Village, who first told Canal Street Market founder and lifelong Chinatown resident Philip Chong about the bouncy, chewy rice rolls at Joe’s Steam Rice Roll that had been turning heads in Flushing.
The expansion was a proud moment from Chong, who opened Canal Street Market with a mission to spotlight NYC-based small businesses. A dozen vendors took up residence inside the food hall, which was busy from the moment that it opened, Chong recalls, until the citywide shutdown in March 2020.
Now, Chong is focused on rebuilding the market. And Joe’s Steam Rice Roll, once again, will play a headlining role in that next step. Owner Rong is test-driving a new noodle soup shop — the chain’s first in the city — at the market, Chong says. Two other vendors, Filipino-leaning shop Kabisera and chocolatier Daniel Corpuz, will also be opening up at the market this summer.
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