Addressable raises $7.5 million to make marketing to anonymous crypto users easier. Investors include Viola Ventures, North Island Ventures and Fabric Ventures.
The seed round was co-led by Fabric Ventures and Viola Ventures. Other backers includeIsrael-based Addressable raised $7.5 million to make marketing to anonymous crypto users easier.
Marketing in web3 can be difficult because crypto wallets are anonymized by design, which means that marketers don’t know their audience’s age, country or purchasing history.gathering data from social media accounts and wallets and matches the information based on similarity. This enables marketers to build more accurate audience profiles to target.
blockchain and social data using big data technologies such as Apache Spark. Addressable then uses this data to build audiences and deploy machine learning models to associate profiles.The data pipeline is secured to comply with GDPR regulations and protect user privacy, Asaf Nadler, co-founder and chief scientist at Addressable, said in an email.
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