LA-based Embedded Ventures launches inaugural fund, with focus on national security and space tech

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LA-based Embedded Ventures launches inaugural fund, with focus on national security and space tech
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Embedded is led by general partners Jenna Bryant and Jordan Noone, the latter who came to the VC side after co-founding 3D rocket printer Relativity Space.

The firm is looking to back companies building for both commercial and national security customers, especially in the space sector.Cofounders of Embedded Ventures Jenna Bryant, CEO, and Jordan Noone, CTO.Los Angeles-based Embedded Ventures kicked off an inaugural $100 million fund, the firm announced Tuesday, as it looks to back companies building for both commercial and national security customers, especially in the space sector.

But Bryant and Noone noted those deals were fundraised on a case-by-case basis – with the new fund marking the next stage of Embedded's growth. "Often venture investors have the first eyes on new technologies," Noone said. The firm's relationship with the Space Force is aimed at "how we get that in the eyes and ears of people who are making the decisions on what to adopt, or where to drive things like congressional funding," he said.

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