Tarte initially agreed to have TIME speak with CEO Maureen Kelly for this story. Minutes before the scheduled call, however, the Tarte team canceled the interview
video and added the caption, “They [gave] me the smallest room, but I’m just happy to be here.” Victor, who was asked to stay for one weekend while some of her peers were invited for two, felt that she got “the short end of the stick” as a creator of color.
Sam Kitain, CMO at tarte cosmetics, wrote an emailed statement to TIME explaining that the “team coordinates room assignments in advance based on check-in/check-out, timing and plus 1’s.”The drama continued when the makeup company invited a group of creators to attend the F1 Grand Prix race in Miami.
“Fannita has no further comment on the matter,” a representative for Leggett tells TIME in an emailed statement. “[She] has moved on to focus on herself, her business, and new partnerships.” Viewers did not receive Kelly’s video well, and they filled the comments section with negative comments. “Y’all been making these same missteps for a decade,” @PabloTheDon commented. “[At this point], this is who Tarte is, and it starts with you and trickles down that [very] white staff.” Kelly has been Tarte’s CEO since 1999, but since 2022 she’s had more of a forward-facing presence, including launching her own TikTok page.
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