Men are looking for quick fixes for their faces with low recovery time — here are 2024’s most popular ‘tweakment’ cosmetic procedures and products.
New York Post may be compensated and/or receive an affiliate commission if you buy through our links. Featured pricing is subject to change.For anyone who’s met him IRL, it will come as zero surprise that eternally youthful New York cosmetic dermatologist Paul Jarrod Frank has dabbled in a nonsurgical aesthetic service or two.
Howard Sobel, a clinical dermatological surgeon at New York’s Lenox Hill Hospital, has also seen more dudes darkening his private-practice doorstep of late. “There’s been an uptick in male tweakments,” he says. “I believe social media has contributed to this. Everyone’s concerned about how they look — and social media doesn’t let you hide.”
To that end, Frank favors Xeomin over Botox for his guy clients. “There are neuromodulators like Xeomin that are less potent than name-brand Botox, so they’re not going to give men a frozen flat forehead,” he says. “In fact, I often recommend a 50% reduction in wrinkles in men to preserve motion and so they can still express themselves but look less tired and stressed.”
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