Heritage brands like Versace and Burberry are no strangers to featuring children of familiar faces on their fashion campaigns and runways.
Behind why heritage brands like Versace and Burberry are no strangers to featuring children of familiar faces on their fashion campaigns and runways.What is in a name? Or rather, what is in a surname? Well, for some it could mean the difference between fame, opportunity, and obscurity. Fashion brands have long understood the power of children with famous parents, tapping into it as a reflection of their own link to heritage.
Kaia Gerber, daughter of 90s supermodel Cindy Crawford also walked the same show. In Donatella Versace’s mission to do a “past meets present” runway showcase as a homage to Gianni’s adoration of the 90s supermodel, she also has the wherewithal to pave the way for the next generation of the “supermodel”. Donatella Versace exemplifies how branding goes beyond a referential touchpoint but rather also encompasses using it to think of the next stage of the brand.
The choice to feature both Kate Moss and Lila Moss and Cindy Crawford and Kaia Gerber in a runway show is something akin to the passing of the proverbial crown from famous mother to “ingénue” daughter.Romeo Beckham made the transition from child model in Burberry’s 2014 Christmas advert to staring in the Saint Laurent fall 2022 campaign
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