In the week of June 1, less than 20% of the population was watching TV at any given time during the day, the lowest mark in three months
, drew their biggest audiences of the season in late March and early April. Streaming usage exploded, with users spending more than twice as much time on those platforms than during the previous year, for three straight weeks.
Volume peaked the week of April 6, when people spent nearly 170 billion minutes streaming content, per Nielsen. Since then, however, TV use has dropped slowly but steadily across the board, to a 19.6 in the week of June 1., for instance, went from averaging 9.8 million same-day viewers from March 16 to April 13, to about 7.4 million for its final three episodes in May. After setting series highs in total viewers twice in four weeks,fell short of its typical numbers.
Streaming volume has declined at about the same rate as overall TV use. In the week of June 1, viewership was down about 26 percent from the early April peak, to 126.1 billion minutes. That figure is still about 50 percent ahead of last year, however, while linear ratings remain flat or down. A combination of some states allowing businesses and restaurants to reopen and the onset of warmer weather — which tends to depress linear ratings under any circumstance — likely contributed to the decline, says analyst Rich Greenfield of LightShed Partners. "The fundamental shift away from linear TV has clearly accelerated in streaming's favor," says Greenfield.
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