A gender bias expert, Kim Elsesser, Ph.D., is the author of Sex and the Office and taught classes on gender at UCLA for eight years. She is a senior contributor for Forbes and has published in the New York Times and Los Angeles Times.
New research indicates that people pay more attention to financial information when it comes from a man.. Anyone can contribute an article on the Seeking Alpha site to share their perspectives and predictions about the future performance of individual stocks.
To assess engagement, the researchers analyzed the comments associated with each article. On average, female-authored perspectives received up to 40% fewer comments than those by their male counterparts. Users were more likely to disagree with female authors and were more confident about their dissenting attitudes when commenting on female authors.
Not only did the gender bias impact payment for female authors on the platform , but it also impacted the financial markets. More disagreement with authors’ opinions about a stock resulted in more abnormal levels of trading on the stock the next day. The authors conclude that this can lead to an artificial increase or decrease in the price of a stock.
Finance Gender Bias Women Comments Financial Markets Financial Advice Stocks Gender Differences Research
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