Streaming services are poised to dominate content spending, surpassing traditional broadcasters for the first time ever. This shift is driven by the continued decline of cable TV subscriptions and the rise of streaming platforms like Netflix and Amazon Prime.
Streaming services are on track to surpass traditional broadcasters in content spending for the first time ever in 2025, as households continue to abandon cable television in droves. Global content expenditures by streaming platforms are projected to surge by 6 percent to reach $95 billion this year, representing a staggering 39 percent of the total global investment in content, according to a new report.
In contrast, traditional commercial broadcasters will contribute 37 percent to the overall spending, while the remaining portion will come from a combination of traditional movie studios, cable TV, and other sources.The ascendance of streaming giants like Netflix and Amazon Prime is undeniable. They are aggressively expanding their offerings into live sports and comedy, further bolstering their viewership even as they implement price hikes for their subscribers. Traditional Hollywood studios are also heavily investing in streaming series and movies, although their spending has slightly diminished compared to the peak TV era a few years ago.Meanwhile, broadcasters are grappling with the relentless decline of traditional television viewership due to cord-cutting and the economic downturn in advertising revenue, fueled by consumers' anxieties over record-high prices. This trend paints a bleak future for broadcasters as viewer preference increasingly shifts towards digital platforms and streaming, according to the Ampere report. As Breitbart News has consistently documented, cord-cutting is wreaking havoc on the cable TV industry, depriving traditional networks and their Hollywood parent companies of a vital revenue source. Predictions suggest that by 2028, only 38 percent of U.S. households will subscribe to pay TV packages such as cable or satellite
Streaming Content Spending Broadcasters Cord Cutting Digital Platforms
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