Largest textbook publisher is ditching books and going 'digital first.'
Making a trip to the college campus bookstore to purchase textbooks at the beginning of a new semester is a time-honored tradition. But that tradition is rapidly disappearing, as the push towards e-books continues.
The move, publishing insiders say, is a sign of the times. Sales of e-books on college campuses have grown steadily in recent years, owing in large part to the rising costs of traditional textbooks. “Students are demanding easier-to-access and more affordable higher education materials,” John Fallon, CEO of Pearson, said in a press release. “We’ve changed our business model to deliver affordable, convenient and personalized digital materials to students. Our digital-first model lowers prices for students and, over time, increases our revenues.”
“There’s an incredible amount of research that has been done that shows if you want to concentrate and learn, print is almost always preferable,” Baron said. “I am disappointed in the Pearson decision from a learning standpoint,” Alexander said. “I understand it from a business perspective. But it’s not consistent with deep learning.”
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