Rivian announced that it’s hauled in a further $2.5 billion to help get into production next year
Starting a new auto company from scratch is wildly expensive, and Rivian’s latest infusion of funding will smooth out operations in the early years, says Guidehouse Insights analyst and“Realistically, Rivian is looking at the potential that when they launch they will likely be operating at a loss, but they’ll still have suppliers that want to be paid,” he said. “This gives them a lot more runway.”
It will compete head-to-head with Tesla in the nascent electric pickup space, with its innovative but more traditionally-styled R1T going up against Elon Musk’s hard-edged Cybertruck, which sports more . And where Rivian’s branding ties its models to healthy outdoor activities at pristine mountains, beaches and winter scenes, Cybertruck is more of a futuristic military vehicle crafted for-like, post-apocalyptic settings. Tesla fans like it, however: Musk claims to have hundreds of thousands of Cybertruck orders. As a result, Tesla is in talks with states including Texas and Oklahoma over a new factory to build it.
Rivian’s extra funding may also be a sign it expects higher demand for its products than initially anticipated, Abuelsamid says. “It could be that that they are seeing enough potential business and customers lined up, things that haven’t been announced yet, to justify a second plant.” Along with its R1S SUV, Rivian’s revenue stream may be stable in the early years owing to an order from major backer
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