Rick Hendrick Motorsports has ended its ties to longtime sponsor Hooters because the restaurant chain know for chicken wings and skimpy wait-staff outfits could not meet its financial commitments. Hooters had sponsored the No. 9 car driven by Chase Elliott since 2017. It broke into NASCAR in the early 1990s backing late driver Alan Kulwicki.
Driver Chase Elliott is introduced before a NASCAR Cup Series auto race at Sonoma Raceway, Sunday, June 9, 2024, in Sonoma, Calif. CHARLOTTE, N.C. — Rick Hendrick Motorsports has dropped longtime sponsor Hooters because the restaurant chain known for chicken wings and skimpy wait-staff outfits could not meet its financial commitment to the NASCAR team.Hendrick Motorsports thanked Hooters for it contributions since coming on board “to our shared successes both on and of the track.
Hooters broke into NASCAR in the early 1990s, its logo on the car of late NASCAR series champion Alan Kulwicki. It enjoyed similar success with Elliott, who took the drivers’ title in 2020.
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