We chat with Electrify Expo’s BJ Birtwell, founder of the largest consumer EV show in America.
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In fact, I first met Birtwell while covering the growing “sport compact tuning scene” when he was the youth marketing manager at Meguiar’s car care products. We crossed paths frequently over the years, as he moved on from Meguiar's to manage Mopar’s first drifting team , then into media withUntil Electrify Expo, the common thread in Birtwell’s career trajectory had been internal combustion.
But, you’re probably asking, consumer’s don’t want EVs, right? Isn’t that the new narrative? Watch the vodcast and see what Birtwell has to say, as there is probably no one more qualified to comment on what American consumers are interested in when it comes to electric vehicles of all shapes and sizes.
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