Revolut hopes its new stock trading service will differentiate it from the competition and lure in more paying customers:
. No other major neobank in Europe currently enables users to trade stocks within their app, allowing Revolut to differentiate itself from the competition, which may draw more consumers toward the startup.
Additionally, UK consumers are interested in investing in the stock market. Across all demographics in the country,of consumers would consider investing in the stock market, yet only 1 in 5 has done so. Gen Z is the most interested in investing, and given that Revolut's users are likely skewed toward younger generations, there will probably be high demand from users to try out the new trading feature.
Established neobanks like Revolut are being challenged by other fintechs moving into the banking space and big techs upping their financial services. As such, it's becoming increasingly important for the likes of Revolut to broaden their product suites to become one-stop hubs for financial matters. This gives them a stickier value proposition and makes it more likely consumers will choose them over competitors.
Moreover, by adding features to its multitiered premium products — such as more free trades — Revolut might be able to sign up additional paying users. Eighty thousand usersfor the neobank's Metal card one month after its launch. So, adding more value to the cards will probably convince even more users to sign up for the paid service, which will help increase Revolut's revenue stream. The neobank should continue to add more features to increase sign-ups.
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