Health-tracking company Oura has launched a sleeker, more accurate ring and a new app experience.
Today, the company, best known for its heath-tracking ring, is launching its latest version Oura Ring 4, starting at $349, the first made entirely of titanium and developed with Smart Sensing, alongside a new app experience. According to the company, it is a sleeker, more comfortable and more accurate ring than previous versions. The ring is available for preorder starting Thursday and will start shipping Oct. 15.
Since Oura’s launch, some customers and noncustomers alike have commented on the size of the ring, often calling it a detriment. The ring is significantly sleeker and features smaller sensors that don’t add additional bulk to the interior of the ring, as previous versions had. , which combines an algorithm and the wearable’s sensors.
“Years in the making, Smart Sensing is the future of health sensing, setting a new accuracy standard,” said Holly Shelton, chief product officer at Oura, in a statement. “We designed Oura Ring 4 to be life-proof — it’s easy to create technology that works under optimal conditions, but that doesn’t reflect real life. With Smart Sensing, Oura Ring 4 accounts for ring rotation that naturally occurs with daily activities, as well as differences in finger anatomy, shape, BMI and skin tone.
In addition, Oura will roll out its new app experience, which will be available to all ring users, and includes several features that have been requested, including Automatic Activity Detection for 40 workouts, including gardening and dancing. Previously, the ring could only detect a small number of workouts, otherwise the user would have to input themselves or turn on heart-rate detection in real time.
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