The upfront presentation that looks most like traditional TV came from a company that likes to tell investors, advertisers and consumers how it’s leapfrogging that entire business. Netflix on…
The upfront presentation that looks most like traditional TV came from a company that likes to tell investors, advertisers and consumers how it’s leapfrogging that entire business.on Wednesday showed dozens of scripted series and movies that could support advertising — if only Madison Avenue would take a chance and bet on its nascent efforts to sell commercials. Arnold Schwarzenegger. Chris Hemsworth and Julia Roberts were only some of the actors whose efforts could be tied to advertising.
“We are just getting started,” said Peter Naylor, vice president of global advertising sales at Netflix.which media buyers say remains in its infancy and is not likely to generate the millions of consumer impressions that big advertisers need to make cash registers ring — at least not in the near term. Executives, for the most part, didn’t push back on that notion. Instead, they told viewers of a streamed presentation — the company scuttled a live event it had planned to hold at New York City’s Paris Theater — that they ought to invest in their future by striking deals with Netflix now.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Takeaways from Kentucky and Pennsylvania primary elections 2023Tuesday brought primary elections across the country — from a governor’s race in Kentucky, to a mayoral race in Philadelphia — setting the stage for November elections that could point to trends for the 2024 presidential race. Here are five takeaways.
Read more »
New Netflix Action Movie Scores Biggest 2023 Opening With Massive NumbersJennifer Lopez's new action movie scores Netflix's biggest opening weekend of the year with massive viewing numbers for the streaming service.
Read more »
Bela Bajaria Talks Programming Strategy, Teases ‘The Crown’ Premiere Date At Netflix’s First UpfrontFor years, Netflix had focused squarely on subscriber growth and becoming the dominant player in the streaming world. That changed last year when, after a big market correction, Netflix made a cour…
Read more »
Disney 2023 Upfront Takeaways: Unscripted Takes Center Stage, but Marvel, ‘Star Wars’ and ‘Shogun’ Bring the HeatDisney’s annual upfront presentation leaned heavily on the company’s non-scripted programming, opening with nearly an hour of focus on ESPN and its sports offerings. The emphasis on liv…
Read more »
Warner Bros. Discovery 2023 Upfront Takeaways: Zaslav Sits This One Out, Talent Shifts from Stage to Screen and Max Is the Real StarWarner Bros. Discovery kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison S…
Read more »