Warner Bros. Discovery kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison S…
kicked off its 2023 upfront presentation in a no-frills way, with an overall brand sizzle and ad chief Jon Steinlauf giving a few remarks on stage at the Theater at Madison Square Garden Wednesday.
“We made the decision to only have executives on stage out of respect for our talent, and the WGA,” Steinlauf said. Outside, members of the WGA were picketing to bring awareness to the strike and the guild’s inability to reach a new contract deal with the Alliance of Motion Picture and Television Producers .
Unlike NBCU’s taped interviews with creators and talent shown at its Monday upfront there was no indication given as to when these spots were completed.Ahead of its May 23 launch, WBD’s combined HBO Max-Discovery+ product, Max, was top of mind during the upfront. Almost every sizzle that ran and every exec that took the stage boasted about how much of WBD’s content would be represented on the new platform.
“Max will be the one service with unparalleled breadth and genre defining content in each category,” streaming chief JB Perrette said.CNN chief Chris Licht talked up news and sports exec Luis Silberwasser cheered on sports ahead of packages featuring their key talent.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Warner Bros. Discovery Asks Talent Not to Appear In-Person at Upfronts Amid Writers Strike (EXCLUSIVE)Warner Bros. Discovery has asked talent not to appear in-person at their Wednesday upfronts presentation, so as not to put those individuals in a position where they need to cross the Writers Guild…
Read more »
Tomás Yankelevich Exits Warner Bros. Discovery Latin America, Mariano Cesar Steps InTomás Yankelevich, EVP and chief content officer of general entertainment for Latin America and U.S. Hispanic at Warner Bros. Discovery (WBD), has opted to leave the company by the end of June to “…
Read more »
Warner Bros. Discovery Hit ‘Extorsion’ Boarded by Meikincine (EXCLUSIVE)Buenos Aires-based Meikincine has swooped on international sales rights to “The Extortion,” the biggest Argentine box office hit to date of 2023, in a deal with Warner Bros. Discovery Latin America…
Read more »
Warner Bros. Discovery lays off dozens of staffers in sports divisionWarner Bros. Discovery just made another round of layoffs in sports, after calling 2023 a 'rebuilding' year
Read more »
Jason Momoa Will Serve As Master Of Ceremony For Discovery’s Shark WeekJason Momoa will be taking a bite out of Discovery’s Shark Week celebration as the celebration’s Master of Ceremonies, it was revealed during Warner Bros. Discovery’s Upfront Pres…
Read more »