A new Altman Solon survey shows the paradox between soaring fees for televised sports and younger viewers opting for highlight clips online
A new survey of senior global TV executives suggests widespread concerns that live sports is losing its relevance
Rising fees for multibillion-dollar game packages of continue unabated despite Gen Z and Millennial viewing preferences That 65% of respondents would express anxiety about live sports might seem strange considering they are thought to be the healthiest part of the media ecosystem at a time when just about everything seems toBut another data point in the survey makes clear why execs are concerned about live sports: The younger the consumers, the more inclined they are to enjoy consuming their sports in short-form clips versus entire games.
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