Emma is the fashion features editor at Marie Claire, where she writes deep-dive trend reports, zeitgeisty fashion featurettes on what style tastemakers are wearing, long-form profiles on emerging designers and the names to know, and human interest vignette-style round-ups.
Wardrobe hacks have their own unique trend cycle. They originate in niche fashion circles, typically as the brainchild of a stylist or some other tastemaker. Word slowly gets out about the tip or trick that could save your style and snowballs into a mainstream trend. . Currently, we’re watching the process unfold with what TikTok calls the “Olsen Tuck”—i.e.
"If you look closely, you will notice that Phoebe sneaked the hair tuck into her namesake brand’s styling in a couple of her debut collection’s looks. That’s what I call a style signature," Kanarecki says.scarf coats or spending hours stuck between their skin and a sweater, I could almost feel the inevitable battle with tangles and mats brewing.Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.
the Italian concept of studied nonchalance, or the art of making something difficult look effortlessly easy. My takeaway? Sometimes, it’s just not that deep—and neither is the viral Olsen Tuck. Maybe you’re already doing it and don’t think twice about it, like Prakash. Perhaps you’re purposefully funneling your hair into a turtleneck because you like feeling like an Olsen for a day. And over time, that extra styling step might bring you one step closer to your ultimate fashion end goal: a sense of
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