The National Basketball Association formalized its giving over the past four years through a new $300 million grantmaking arm. The NBA Foundation sends flexible funding to nonprofits focused on boosting economic opportunity for Black youth in its teams’ cities.
Keywanda Ashley, right, and Naomy Seiry Arzu Cruz show off their high school equivalency diplomas during a graduation ceremony for the Youth Empowerment Project , a New Orleans -based non-profit organization which received money from the NBA Foundation program in New Orleans , Thursday, June 27, 2024. Sparkle Graham, right, is recognized for her achievement during a high school equivalency diploma graduation ceremony for the Youth Empowerment Project in New Orleans , Thursday, June 27, 2024.
“It’s consistent with the NBA’s values of diversity, inclusion and opportunities for all,” NBA Foundation President Mark Tatum said.The league’s first charitable arm grew out of the nationwide conversations around racial inequality following the 2020 police murder of George Floyd. All 30 NBA teams agreed to contribute $10 million each over 10 years. The money also reaches organizations in cities without a professional basketball team like St. Louis.
Proposals are reviewed by grants teams before they get approved by a board composed of NBA governors, athletes including National Basketball Players Association Executive Director Andre Iguodala and commissioner Adam Silver. “For 90% of them, they’re looking for that beautiful, happy ending story,” she said. “So it is a struggle. The NBA Foundation is a new relationship. I found that they look at it differently.”
“New Orleans is a small, southern city in an overall rural, southern state,” said Caitlin Scanlan, the chief development officer for Cafe Reconcile, an NBA Foundation grant recipient. “Without national funding, I think a lot of nonprofits would really struggle.” Sawyer said YEP couldn’t have fully staffed the summer camp or a work readiness program at its New Orleans East site without the NBA Foundation’s two-year commitment of $400,000. The nonprofit reports that 31 participants have taken its career preparedness classes at the new location since last September.
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