NEW ORLEANS (AP) — A classic summertime scene unfolded at a nonprofit's newest site. The girls' team was winning a lively indoor kickball game among young
Keywanda Ashley, right, and Naomy Seiry Arzu Cruz show off their high school equivalency diplomas during a graduation ceremony for the Youth Empowerment Project , a New Orleans-based non-profit organization which received money from the NBA Foundation program in New Orleans, Thursday, June 27, 2024. NEW ORLEANS — A classic summertime scene unfolded at a nonprofit’s newest site. The girls’ team was winning a lively indoor kickball game among young campers. Air conditioning blared.
“It’s consistent with the NBA’s values of diversity, inclusion and opportunities for all,” NBA Foundation President Mark Tatum said.The league’s first charitable arm grew out of the nationwide conversations around racial inequality following the 2020 police murder of George Floyd. All 30 NBA teams agreed to contribute $10 million each over 10 years. The money also reaches organizations in cities without a professional basketball team like St. Louis.
Individual teams and some players have long had their own charitable endeavors. Hall of Famer Kareem Abdul-Jabbar’s civil rights activism is well known. Modern stars have led symbolic protests against racial stereotyping and police violence, wearing hoodies in solidarity with Trayvon Martin and donning “I can’t breathe” shirts to recall Eric Garner’s last words.
A student who flunked out of college but turned to Boys Town for help developing a backup plan is still a success in Carriere’s eyes. The NBA Foundation allowed them to share that context through a Zoom interview — the first time Carriere said a grantmaker has given that option. “New Orleans is a small, southern city in an overall rural, southern state,” said Caitlin Scanlan, the chief development officer for Cafe Reconcile, an NBA Foundation grant recipient. “Without national funding, I think a lot of nonprofits would really struggle.”
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