Tommy Hilfiger has tapped Idris Elba and Millie Bobby Brown to front their spring denim collection. The campaign celebrates the timeless appeal of denim with fresh washes and refined cuts.
Idris Elba and Millie Bobby Brown are the newest faces of Tommy Hilfiger 's spring denim collection. Elba, known for his versatility and iconic style, embodies the timeless appeal of denim. Meanwhile, Brown, a rising star known for her youthful energy and trendsetting fashion, brings a fresh perspective to the classic fabric. Both stars shine in the campaign, showcasing the collection's range of washes, cuts, and fits.
The collection reimagines the brand's signature denim, from slim and straight to modern and classic, with a focus on fresh washes and refined cuts. According to Elba, being part of the campaign feels like celebrating a true classic. He emphasizes denim's versatility and timelessness, noting that each piece in the collection has a story waiting to be told. Brown, on the other hand, highlights the confidence denim provides, allowing her to express herself through unique and effortless looks. She describes denim as an essential building block of her wardrobe, grounding her style in pieces that are both effortless and endlessly versatile.The spring denim collection is available on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners throughout the season. With global retail sales reaching $9 billion in 2023, Tommy Hilfiger continues to be a prominent force in the fashion industry. The brand boasts a presence in 100 countries and over 2,000 retail stores, in addition to its robust online platform
Tommy Hilfiger Denim Campaign Idris Elba Millie Bobby Brown Spring Fashion
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