Following cable TV, streaming providers have been bundling their service to promote sampling and keep costs down.
Streaming providers have been taking a page out of cable's playbook by bundling options as more choices threaten to overwhelm cost-conscious consumers.
For decades, when cable TV owners were negotiating retransmission fees with multichannel video programming distributor , they were leveraging their top rated and must-have networks with lower rated networks and start-ups to gain distribution. Eventually the average cable household would have nearly 200 channels receivable but watched only a handful of cable networks.
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