When broadcast networks preempt primetime programming for the midterms Tuesday, they will be joining up with their streaming channels, all of which will have been well into their daylong coverage o…
, capitalizing on an expected audience uptick to try to make the channels a part of viewers’ regular news diet.Broadcast News Networks Taking Over Primetime For Midterms Coverage, Reflecting High Stakes Of Elections; How To Watch
Seni Tienabeso, executive director of ABC News Live, said that they took the midterms as an “opportunity to not only build our audience but inform them, in a more detailed way about the stakes.” “In many respects, the elections and the reporting of results may be the first time the younger generation may be seeking coverage of a live event,” said Tim Hanlon, CEO of The Vertere Group, a media industry strategic advisory and consulting firm.
Tienabeso said that they had a mandate that “we would speak to a minimum of four lawmakers, two on each side in the House and the Senate to get their take. We would give them five, 10 minutes of time, this on top of longform.” Davis has done a series with candidates in which they take part in some kind of physical activity, while teams also have interviewed secretaries of state.
Jane Hall, professor at American University, said, “If I were a broadcast network executive, I would want to be everywhere, because that is the world that we are living in.” The channels allow them to do that, and also amortize costs across the news division and to try out new people and new ideas, she said.
“That is the greatest indicator to me as to whether we are providing information that an audience wants and finds useful, but also are engaging with the audience. And right now those signals are all good,” he said. All of the networks are mindful of the disparities in early vote, mail-in vote and Election Day vote and the necessity to explain to viewers that, as ballots are counted, the trajectory of a race could change significantly. That was an issue in 2020, particularly in Pennsylvania, as Donald Trump ignored the remaining, Democratic-heavy mail in ballots to be counted and declared victory on election night.
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