How a Black-owned coffee start-up went from tiny garage to nearly $1 million in profit in just 3 years

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How a Black-owned coffee start-up went from tiny garage to nearly $1 million in profit in just 3 years
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How a Black-owned coffee start-up went from tiny garage to nearly $1 million in profit in just 3 years. (via CNBCMakeIt)

Four years ago, Pernell Cezar called his childhood friend, Rod Johnson, with a simple question that would end up changing their lives: Do you drink coffee?, adding that he was really more of a tea person.

Yet that's exactly what Cezar and Johnson, both 34, did. In 2018, the pair launched Des Moines, Iowa-based BLK & Bold Coffee, which bills itself as the country's first Black-owned, nationally distributed coffee brand. It's built around a social mission, the co-founders say, donating 5% of total profits to nonprofits supporting kids in underserved communities across the country.

Now, the friends face a pair of challenging obstacles: growing their still-young business against stiff competition, and using their success to help kids in disadvantaged communities like the one where they grew up.Before 2018, Cezar and Johnson had already built solid careers. Johnson worked on fundraising

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