The campaign tells NPR that it plans to invest in new digital ads on campus and social media, double its youth organizing staff around the country, and launch a college campus tour in battleground states.
Supporters carry signs as Democratic presidential nominee Vice President Kamala Harris speaks during the Democratic National Convention on Aug. 22 in Chicago.Vice President Harris is bolstering her outreach to young people just in time for students to head back to school and as the campaign enjoys an increase in support among Gen Z and younger millennial voters.
in the battleground states of Arizona, Georgia, Pennsylvania and Michigan. But over the past year, he lost favor with young voters around the country, many of whomThroughout Harris’ tenure as vice president, however, she’s championed a handful of issues that are top of mind for younger voters – notably protecting reproductive rights and curbing gun violence. She also led a multi-state college tour last fall.
“The only way we will win is by organizing everywhere and it’s up to us to turn the energy we’re seeing into action to win in November,” he said. “I am confident that we will see record youth turnout this November.” Supporters cheer as Democratic presidential nominee Vice President Kamala Harris speaks at the Fiserv Forum during a campaign rally in Milwaukee, Tuesday, Aug. 20, 2024. largely stemming from younger Americans, who have been making edits of her old speeches and remarks. It’s a style the campaign has not so subtly adopted, notably on TikTok, where Harris has grown in following.
It’s something her campaign is aware of. They say they’re working to harness and sustain the increase in energy from young voters through the end of the election.
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