Gen Z embraces Harris and all of the context that came before her

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’s ascension to the top of the Democratic ticket appears to be energizing some of the youngest voters in the party: Generation Z.

Harris’s campaign instantly latched onto the online phenomenon, with the Kamala HQ account on X swapping its banner to a photo with a lime green banner that reads “kamala hq” in the same font as the musician’s album. “Pandering is the best word to put it, but they’ve done it in such an effective way because they’ve allowed youth voices to be members of this team, to be the ones leading the messaging place,” said Muralitharan. “So I think they’ve done a fantastic job solely because they’re willing to treat youth voters as the stakeholders of today, which they are.”

Harris’s campaign efforts to court young voters appear to be paying off. Multiple delegates and leading voices for Gen Z, including Muralitharan and Adeoye, expressed to thethat the transition from Biden to Harris “has been incredibly invigorating.”

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