10 fast-growing TikTok Beauty trends to know this summer, from the rise of non-toxic fragrances and hypochlorous acid sprays to strawberry makeup.
Hypochlorous acid, an antimicrobial ingredient that first trickled into TikTok skin care discourse in 2022 with Tower 28’s SOS Rescue Spray launch, is going more mainstream now thanks to brands’ increasing incorporation of the ingredient.
“Few ingredients represent the appetite for chemical and medical treatments in daily beauty regimens like hypochlorous acid spray,” said Michael Appler, Trendalytics’ director of communications. While Tower 28 has pioneered the trend, Appler said Magic Molecule and Peace Outare other key brand drivers of the ingredient on social, with the latter recently inducting a Redness + Clarifying Mist which blends the active with zinc and arnica to address inflammation.
The trend’s recent boost is in part thanks to a viral video by user @taontm in which she used a single lipstick shade on one’s lips, cheeks, lids, forehead and nose in lieu of a traditional full face of makeup — prompting droves of users to do the same and ushering in the next iteration of a strawberry makeup look.. We use vendors that may also process your information to help provide our services.
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