Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally).
The corner of the internet known as beauty TikTok is usually filled with eye candy. Each day, my feed surfaces jewel-toneand body mists that shimmer in front of a resort backdrop. But lately, dermatologists, editors, and everyday content creators are appearing on my For You page with products more commonly seen under the harsh florescents of a CVS than a carefully positioned ring light.
For audiences numbering in the hundreds of thousands , TikTok recommendation videos are currently singing the praises of humble, drugstore-oriented skincare and beauty with the same fervor usually reserved for the latest. The tongue-in-cheek"unsexy" moniker comes from two directions: the packaging—which favors straightforward product descriptions over flashy, photogenic designs—and the purpose.
"This is currently my favorite trend on TikTok," creator @_bousso told over 179,000 viewers on her"unsexy" product review."These are products that are affordable but might not look aesthetically pleasing, but that just gets the job done." Her haul included a bar of Dial soap and a Dove Acne Clear cleanser.
Commenters who tune in without posting themselves also enjoy the change in perspective."It's so refreshing to find a video I actually trust you're not sponsored by this or anything," one viewer wrote under creator @sarah.kidwai's reviews of First Aid Beauty's Bump Eraser Scrub and a generic Hydrochlorus Acid Spray.Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
beauty editors agree. So ahead, we share the so-called"unsexy" essentials with a permanent spot in our beauty routines. Just like people, you can't always judge a product by its packaging."I will swear up and down by the powers of retinol. Sure, the tube may look a little sterile. It may even make your face peel at first. But the long-term results are so incredibly worthwhile.
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